History & Development

Wah Yuen has been found in 1958 and aims at tapping the snack food market in Hong Kong. Mr. But Ching Pui, the founder of the Group, decided to enter into the snack food market at that time because

(i) the snack food industry was less competitive with only a few variety of snack food such as potato chips and peanuts in the market;

(ii) snack food was popular with a huge potential market; and

(iii) the belief that his innovative ideas on snack food recipes would be widely accepted by the general public.

The business of the Group was further developed with the assistance of his two sons, Mr. But Chai Tong and Mr. But Ka Wai, who have introduced innovative ideas which complemented the traditional management style of Mr. But Ching Pui.
In August 2010, the group established Myer Ellie Pet Foods Limited and developed the pet foods market. The company had passed the European Union, the United States and Canada exports FDA registration. In February 2012, it successfully passed the SGS FSSC22000 food safety management system certification.